Join Michael Clark as he takes us into the world of whitewater kayaking as he works on the launch campaign for the Elinchrom ELB 1200. Michael Clark worked with world-class Red Bull whitewater kayaker Rafa Ortiz alongside Rush Sturges and Liam Field to create the award-winning “Lighting the Spirit” campaign at Spirit Falls on the Little White Salmon River near White Salmon, Washington.
In this extended 2-part guide, we start off with a segment covering the gear Michael used to shoot this project. He’ll then show what went into the creation of these images; how the lighting was built and how the entire team worked to set a new standard for whitewater kayaking photography on this adventurous assignment.
Part 1: Inside the Shoot
In this extended behind the scenes video, Michael shows you what it took to create these stunning Hi-Sync whitewater kayaking images for the Elinchrom ELB 1200 campaign with world-class whitewater kayakers Rafa Ortiz, Rush Sturges and Liam Field. Follow along as Michael, and his hard working assistant Tom Bear, set up the lighting, find the best shooting angles and work with the kayakers to dial in these images. Not only did Michael and his crew create inspiring action images but they also spent a good chunk of the assignment creating both lifestyle images and portraits to tell the whole story. See what it takes to build a set of images so that a client has enough marketing materials to draw eyeballs to their product and show off it’s capabilities.
Part 2: What to Pack & Why
In this video Michael Clark discusses all of the gear used for the Lighting the Spirit whitewater kayaking project including the extensive set of lighting equipment, two complete camera systems, and all of the other outdoor gear required to pull off this assignment. In this video Michael discusses why he took each piece of equipment, how it was packed to carry into Spirit Falls, and what was involved in getting everything to the location.